<aside> <img src="/icons/layers_blue.svg" alt="/icons/layers_blue.svg" width="40px" /> What factors encourage firms to grow an international user base as quickly as possible? Why is this a risk, and what is the so-called international paradox? What sorts of firms are at more risk than others?

Venturing into new and international markets can be a lucrative strategy for platforms looking to expand their user base and revenue, thereby facilitating growth. By tapping into a broader pool of potential users, platforms can promote their products and services to a wider audience. Furthermore, branching out into global markets can confer a competitive edge by granting access to fresh users and markets. This is especially crucial, as a platform confined to a single market may face a disadvantage vis-à-vis competitors with a presence in multiple markets.

From a strategic standpoint, platforms must take into account several key factors when expanding into new markets. One such factor is the market size, which presents both opportunities for growth and potential competition. It is important to assess the competitive landscape to make informed decisions. Additionally, cultural and legal differences can pose significant challenges. However, perhaps the most critical factor to consider is infrastructure. Evaluating the quality and availability of technology, communication, and financial systems within each market is essential for success.

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